Wednesday, June 17, 2015

History of the Tuxedo



When someone is celebrating a big event (such as a 60th anniversary), it is only natural to take a look back at the moments that got us where we are today. We are so happy to be celebrating our 60th this year, and would like to invite our guests to celebrate with us! For more information about our anniversary promotion, click here. For now, let's take a trip down memory lane...




In 1886, Pierre Lorillard IV is rumored to have designed the first tailless black jacket, which he called a "tuxedo" after the name of the city Tuxedo Park, New York. He wore the new tuxedo at the first annual Autumn Ball in Tuxedo Park, New York.






In 1912, the upper class society members went to dinner on the Titanic wearing appropriate clothing for a 'White Tie' event. The picture shown to the right is none other than our favorite Wisconsinite, Jack Dawson. (He's a fictional character, we know, but sooo dreamy!)





In the 1950's, tuxedos weren't all that different than today's look. Just a few of the details set them apart. Ties were narrower, cummerbunds were worn most often, and shirts were always pleated. White dinner jackets were also popular around this era.



Photo courtesy: blacktieguide.com



Then came the 70's... 
This era was full of 'freedom', and the tuxedo look was no exception! Coat color choices were endless, and the ruffles were in abundance. Add on a giant, matching bow tie, and your look was complete!









In the early 2000's, the longer version of the tuxedo coat was popular. This style typically had 4 or 5 buttons, and some were as long as 40 inches. (The average tuxedo coat is 32 inches long.)



The long coat trend came and went pretty quickly, and was soon replaced with stripes. Shadow, tone-on-tone, chalkstripe or pinstripe...any option was available (and some still are).
If you are interested in a striped coat style, check out our website to see the options that DuBois Formalwear has available: www.duboisfw.com







Today, the current rising trend is the 'Slim Fit' tuxedo. To meet this demand, DuBois has added the Ike Behar Parker tuxedo to their rental collection. It's made from a luxuriously soft Super 120's wool, and is paired with a flat front pant made from the same fabric. Add a fitted shirt with your choice of accessories, and your ensemble is complete! 

Love this look, and want to wear it for your wedding? Click here for more information!




The tuxedo styles have changed over the years, but some things remain the same. Wearing a tuxedo has always been, and always will be, a way to signify the importance of an event. The timeless, classy (and sexy!) look of a tuxedo on a man really sets the bar for the occasion. It also provides a level of unspoken respect for those moments in life that deserve a little extra celebration!

Thank you for taking the time to read about the tuxedo trends throughout history. We hope you enjoyed it, and learned something new as well!




Wednesday, June 10, 2015

We are celebrating! (You should too!)

DuBois Formalwear is celebrating 60 years in business! 


If you would like to know more about us, and how we've been so lucky to have served so many guests for the most important events of their lives, please get in touch with us. For now, I'd rather tell you about all the reasons you should be excited about our anniversary 'scratch off' promotion!

1. You'll save money
Who doesn't love that? All wedding parties who register their wedding with us during this promotion will receive at least $40 off every tuxedo in their wedding party. You have a chance to get even more than that if you win $50 or even $60 off! We are giving away other types of prizes as well, such as $100 Visa gift cards. Not to mention the real possibility that you could get each of your wedding outfits for only $60 each. (Wouldn't your wedding party love you for that?)

2. You won't "get what you pay for"
Whoa... that's weird. But it's true. You'll get much more! 
Sometimes people think that if something is inexpensive, it must be junk. Let's face it, we've all bought something for a "steal" that ended up being a disappointment in the end. At DuBois, we believe that our quality and service are worth every penny. but we want to make sure you and your wedding party don't go broke. Since we aren't a "big box" company, we are able to set our prices to match your needs, and not the needs of anonymous shareholders.

3. You will win! For real.
I think Charlie Sheen said it best (but maybe too many times): "Winning!"
When you take a coin to the silver overlay on your promotional scratch off card, you'll feel good knowing that you are about to win something better than our typical everyday promotion (even though we think that's great too!).

4. The odds are not against you
When you come in to register your wedding, you will automatically be entered into the monthly drawing to receive each of your wedding outfits for only $60 each. Your odds of winning are pretty fantastic, because you are only competing against other couples who register with our 9 stores in Wisconsin. Drawings through national chain stores do typically include each of their stores throughout the country. Winning one of those contests could be as likely as winning the lottery jackpot...

5. It couldn't be any easier
You don't have to fill out a bunch of paperwork, or sift through pages of fine print.Visit nearest DuBois location.  Scratch off to reveal your prize. We take care of the rest! Easy peasy.

6. It'll be fun!
We know... coming in to a formalwear company isn't exactly the same as spending some time on the golf course. But, if you really must do some wedding attire shopping for the guys, it might as well be at a place that doesn't make you feel awkward! We believe in having fun, no matter what. We also understand that this isn't something you do every day. You can ask as many questions as you need to, and feel confident that we will not judge you for any of it. Trust us, after 60 years, we've heard it all! 

For even more details, click here!